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contact usbeauty retailer
e-commerce
redesign
branding & graphic design
Problem
Many e-commerce websites struggle with oversaturated and complex search functions, as well as a confusing visual hierarchy. 60% of shoppers prioritize fast shopping, which is necessary in today's world where researching products can be time-consuming. Efficient shopping is key when choosing brands or retailers.
solution
Piel is a modern website that provides an easy and convenient shopping experience for skincare products. It also offers a service to find and connect with a cosmetologist that suits your needs. The UI and UX design have been optimized for a better customer experience.
professional cosmetics based on low molecular weight hyaluronic acid and silver citrate
The goal
Our main goal was to develop a cosmetic website that emulates the experience of shopping for cosmetics in a physical store. We aimed to capture the essence of browsing through different products and enjoying a visually appealing and interactive interface. By addressing the challenges and resolving issues that hindered the user experience, our goal is to attract more traffic to the website.
research
Content Study
User Pain Points
analysis
Problem Statement
Site Mapping
ideate
Design Principles
User Flow
Feature Narrative
Design
Lo-Fi Wireframes
Hi-Fi Wireframes
Prototypes
feedback
Testing
Design Critiques
Future Concepts
research
Content Study
User Pain Points
Design
Lo-Fi Wireframes
Hi-Fi Wireframes
Prototypes
analysis
Problem Statement
Site Mapping
feedback
Testing
Design Critiques
Future Concepts
ideate
Design Principles
User Flow
Feature Narrative
User Research Summary
During our user research, we identified several pain points that we aimed to address in our website theme:
- Time-saving: Providing a website that enables quick and easy bookings and purchases.
- Information Architecture (IA): Creating a well-organized site that is not cluttered with excessive information.
- Accessibility: Designing a modern and clean look with all necessary features readily accessible to users.
it's easy to be young
with Piel cosmetics
Product Card
Our product card has been designed for a smooth shopping experience. It included a skin-type suitability guide, helping customers quickly find products that match their skin type. We aim to simplify the decision-making process and make sure customers can easily find the right products for their needs.
To further enhance customers' knowledge and familiarity with the products, we have included a comprehensive ingredient list and clear usage instructions, all conveniently presented on a single screen. Our user-centered approach has resulted in an intuitive product card that simplifies access to information, enabling customers to make informed decisions.
Sense
the Design