Stationary brand

Statio
nary brand

e-commerce

branding & graphic design

redesign

Problem

The company's main challenge was its outdated and ineffective branding and design, failing to engage customers and showcase the products in an enticing way. The visual elements, layout, and user experience were weak and generic, leading to decreased conversions, low engagement, and an overall unfavorable perception of the brand.

solution

We reimagined the visual elements, layout, and user experience to breathe new life into the SIGN brand. The result is a revitalized online and offline presence that captivates customers, enhances engagement, and fosters a positive perception of the brand.

The brand

SIGN is the ultimate one-stop-shop for organizational needs, specializing in planners, notebooks, calendars, journals and everything in between. This establishment caters to a diverse audience, offering a range of products that are suitable for both young learners and professionals. One can peruse an array of stationery suitable for a first-grader, as well as peruse planners and organizers geared towards the demands of the workforce.

The branding

The branding maintains a modern aesthetic that also possesses a timeless quality, creating a sense of high quality. The logo's sophisticated choice of typeface adds an approachable and valuable appearance to the brand.

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typography

Montserrat

H1 headline 32pt

H2 headline 28pt

H3 headline 24pt

Subtitle 18pt

Body 16pt

Embracing simplicity for a clear, impactful aesthetic.

While working on typography, the primary objective was to strike a balance between simplicity and approachability, while also incorporating elements of interest to captivate the customer's attention. The fonts are simple yet intriguing, creating a welcoming impression.

The chosen typography highlighted the brand's messaging. Each font selection played a crucial role in conveying the desired tone and personality. It helped create a cohesive and impactful design that effectively communicated the brand's essence to its audience.

THE MERCH

A collection of merchandise was created for SIGN. Our meticulous approach involved skillfully incorporating key branding elements such as colors, fonts, and captivating graphic elements. We have created an SMM package, a handbag design, business cards design and more.

Each item reflects the essence of the SIGN, capturing attention with harmonious color schemes and thoughtfully selected typography. Our designs showcase a touch of creativity and innovation, adding a unique flair that sets the merchandise apart and reinforces SIGN's distinct identity.

The branding

We created a stylish street sign and an eye-catching window sign to showcase SIGN's presence in physical locations, captivating passersby and inviting them to explore the store.